That ‘V’ in their name is stylised, not pronounced. You just say ‘Churches.’
With that tiresome piece of administration out of the way, the real work of listening to the song can begin. Thought it’s not work at all, it’s easy peasy lemon squeezy. Like a lot of the music that’s appealed to me lately, it’s a saccharine mix of melodies and synthesised beats. It reminds me of Grimes and Purity Ring and a little of Haim. Grimes is really the only one out of those 3 whose music has had any staying power in my regular listening. It remains to be seen if CHVRCHES are going to stick as they have yet to release an LP.
The Scottish trio are ‘hotly tipped’ for 2013 and were featured on the BBC Sound of 2013 list, but don’t let that put you off. Their other single, ‘Lies’ is also highly listenable so it’s looking likely that they’ll be able to pull off a solid album.